Reflections of Organizational Identity and National Culture on Managerial Roles in a Multinational Corporation
نویسندگان
چکیده
We content analyzed CEO communications of a large MNC to examine the values that constitute its organizational identity and surveyed 4530 stakeholders to identify global and local managerial roles. Findings suggest that MNC CEO endorsed global culture values integrating local culture with company values that manifest in mid-level managers’ roles.
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